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Social Media Marketing Checklist

From simple grocery lists to complex medical tasks, checklists help us reduce the risk of missing important things to do because of lack of attention or the potential limits of our human memory.

With the myriad of things that need to be done in digital marketing, here is a social media marketing checklist to help you approach publishing share-worthy posts, measuring your performance, and building an engaged community.

Blog
  • Write at least 1 blog post every week.
  • Target relevant keywords on the blog post title, body content, and URL.
  • Share blog post on social profiles and include 2-3 relevant hashtags, wherever applicable.
Facebook
  • Post 2 interesting topics related to the business on Facebook every week.
  • Update Facebook Page status daily.
  • Ask people to comment, like, or share your posts.
  • Find and like 5 other Facebook Pages daily.
  • Participate in trending topics and use the relevant hashtags.
Twitter
  • Send at least 3 new tweets ranging from fun to promotions daily.
  • Retweet 2 interesting and relevant tweets daily.
  • Participate in trending topics and use the relevant hashtags.
  • Follow 10 new people every week.
LinkedIn
  • Update company status on LinkedIn daily.
  • Use personal accounts to join groups and promote blogs and also get feedback on them
Google+
  • Share content on Google+ at least twice daily.
  • Host a monthly Google+ Hangout within your industry.
Pinterest
  • Add 1 new board with at least 6 pins every week on Pinterest. Include keywords on board names and pin descriptions.
  • Follow 3-5 new pinners every week.
  • Post product pictures with link backs to website at least once a week.
Instagram
  • Post 1 photo per day and use appropriate hashtags and geo-locations.
  • Comment on 5 follower posts per day.
  • Like 20-30 posts of your followers per day.
YouTube
  • Find 3 new videos each week to share on Facebook, Twitter, and Google+
  • Plan a video that showcases an area of business expertise
  • Have video capability at special events and ask for brief interviews to post on YouTube

This social media marketing checklist is a comprehensive but generic one — so feel free to adapt it based on what your business needs are. What other things would you add to this list? Sound off in the comments below!

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